Posted inBranding
The 101 of category design – Step 2 – Naming & Framing Your Category Name
The Lure of the Invisible Brand We like to imagine ourselves as free agents, wandering through a marketplace of choices with a tidy budget and a clear sense of self.…








![[AMA] I’m Kevin Gibbons, founder & CEO at Re:signal (SEO agency)](https://www.umlimited.co.uk/wp-content/uploads/2026/10/pexels-photo-7564225-683x1024.jpeg)
