Branding

Liquid Death: How Branding Transformed a Simple Product into a Cultural Identity Liquid Death has long been a favorite case study for marketers and brand strategists. On paper, it sounds…

Market Sizes and Revenues of 100+ D2C Brands: Insights and Implications A deep-dive over three weeks into the market sizes of popular direct-to-consumer (D2C) brands worldwide reveals several noteworthy trends…

How to Build a Brand: 9 Key Considerations In my recent article on branding, I explored several essential ideas you can apply to establish a strong, authentic presence. Here’s a…

How Branding Is Really Built: From Concepts to Concrete Deliverables As someone pursuing a second degree in Marketing (with a first background in Design), I’ve become fascinated with branding and…

Agency models are evolving toward obsolescence. Here’s a professional take on what that shift looks like and what it could mean for the industry. The core idea: the traditional agency…

Rebranding: A Overused Panacea for Troubled Startups? When startups face headwinds, the default suggestion often becomes, “Let’s rebrand.” But does a refreshed identity truly address underlying problems, or is it…

How Starbucks Built a Resonant Brand Strategy: A Human-Centered, Design-Led Approach In this article, we explore how Starbucks developed a brand strategy that deeply resonates with consumers by integrating human-centered…

Title: Why Do Some Big Brands Remain Iconic While Others Fade Away? In the world of branding, some companies stay relevant for decades, while others with substantial budgets seem to…